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Thought Nozzle

Creative Direction & Design by Bob West

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Jan 09 2021

Aether’s Edge: Ivey Book Cover

For the second edition of her wonderful YA steampunk book “Ivey and the Airship” – part of the Aether’s Edge series – Author Cheryl Ammeter engaged us to serve as Creative Director, designer and writing consultant. The cover art is by talented illustrator Wylie Beckert, with color editing, title logo, and more by us.

Written by Bob West · Categorized: Branding, Print

Jan 09 2021

Aether’s Edge: Identity

For the second edition of her wonderful YA steampunk book “Ivey and the Airship” — part of the Aether’s Edge series — Author Cheryl Ammeter engaged us to serve as art director, designer and writing consultant. This is the series logo, used in the designs for the book cover, website, and collateral.

Written by Bob West · Categorized: Branding, Illustration, Print

Jan 09 2021

Aether’s Edge: Map of Aether

For the second edition of her wonderful YA steampunk book “Ivey and the Airship” — part of the Aether’s Edge series — Author Cheryl Ammeter engaged us to serve as art director, designer and writing consultant. Given the place names and a rough sketch of this world, we created this detailed map as one of the illustrations for the book’s interior, and it’s one of our favorite projects. Maps can take a lot of time to execute, but are often some of the most rewarding work we do.

Written by Bob West · Categorized: Illustration, Print

Jan 09 2021

Brothers & Sisters: McCallister Political Identity

In the drama series, Rob Lowe’s character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn’t be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.

Written by Bob West · Categorized: Branding, Film & Television, Print, Signage

Jan 09 2021

Campbell Agency: Identity

Some of our dearest friends and longtime clients, Nancy Campbell and the Campbell Agency are model and talent agents. Over the years, we updated the agency’s logo and collateral three times, maintaining brand equity but refreshing to keep up with the times. This version of the logo has been in use since 2009, with just one color tweak since.

Written by Bob West · Categorized: Branding, Print

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