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Creative Direction & Design by Bob West

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  • Curbwear: Deck Logo
    Curbwear: Deck Logo
    Apparel, Branding
    Logo / T-shirt design for in-house apparel brand Curbwear™.
  • Chuck: Nerd Herd Logo, Chrome
    Chuck: Nerd Herd Logo, Chrome
    Branding, Film & Television
    A highly-polished rendering of the famous Nerd Herd Logo. Tailor-made for Chuck's tuxedoed-spy moments.
  • Chuck: Nerd Herd Logo
    Chuck: Nerd Herd Logo
    Branding, Film & Television
    Identity for Buy More’s famous IT service — a parody of Geek Squad. The logo appeared throughout the store, and on service/spy vehicles.
  • Chuck: Nerd Herd Spymobile
    Chuck: Nerd Herd Spymobile
    Branding, Film & Television, Photo Manipulation, Vehicles
    Nerd Herd logo, plus skin design. Nerd chic.
  • The Mick: Vertex Outfitters Logo
    The Mick: Vertex Outfitters Logo
    Branding, Film & Television, Print
    Logo for Vertex Outfitters, an REI-style outdoor gear company.
  • Aether’s Edge: Map of Aether
    Aether’s Edge: Map of Aether
    Illustration, Print
    For the second edition of her wonderful YA steampunk book “Ivey and the Airship” — part of the Aether’s Edge series — Author Cheryl Ammeter engaged us to serve as art director, designer and writing consultant. Given the place names and a rough sketch of this world, we created this detailed map as one of the illustrations for the book’s interior, and it’s one of our favorite projects. Maps can take a lot of time to execute, but are often some of the most rewarding work we do.
  • Speechless: Revelations Board Game
    Speechless: Revelations Board Game
    Print
    A fake game cobbled together by Minnie Driver's character from an assortment of games – all fictional, created from scratch/stock images – with spinners, added labels, and logical game play. Assembled by the stalwart Speechless Art Department.
  • Curbwear: Nocturnal Tee
    Curbwear: Nocturnal Tee
    Apparel, Illustration, Photo Manipulation
    T-shirt design for in-house apparel brand Curbwear™.
  • 3rd Millennium Foundation: Identity
    3rd Millennium Foundation: Identity
    Branding
    3MF was founded in 1987 by David McTaggart, co-founder and former president of Greenpeace. The foundation came to us for a new web presence, and a dramatically refurbished logo. We retained the basic nautilus concept, but otherwise started over from scratch.
  • Speechless: Aniello's Stained Glass
    Speechless: Aniello's Stained Glass
    Film & Television, Signage
    Printed using a special ink-build process to create the faux leading.
  • Chuck: Swiss Village Coffee Shop
    Chuck: Swiss Village Coffee Shop
    Film & Television, Naming & Copy Writing, Signage
    Contour-cut sign for a coffee shop in a fictive Swiss village. Includes naming.
  • Rucker & Co.: Luke's Locker Banners
    Rucker & Co.: Luke's Locker Banners
    Photo Manipulation, Web
    For Dallas agency Rucker & Co., two of several banners created for the Luke's Locker website. We love working with great photo assets, and great folks like Doug Rucker. And Company.
  • Chuck: Gristler Logo / Signage
    Chuck: Gristler Logo / Signage
    Branding, Film & Television, Signage
    A parody of Sizzler, this is one of a huge number of logos / signs for businesses on this action comedy.
  • Single Parents: Basquiat-Style Shoe Logo
    Single Parents: Basquiat-Style Shoe Logo
    Branding, Film & Television, Signage
    In the style of the late, great artist. Printed at scale to cover store windows.
  • Brothers & Sisters: Seam Logo
    Brothers & Sisters: Seam Logo
    Branding, Film & Television, Signage
    Logo and signage for an upscale bridal shop.
  • Brothers & Sisters: Nora Walker Wedding Portrait
    Brothers & Sisters: Nora Walker Wedding Portrait
    Film & Television, Photo Manipulation
    Combining a photo of Sally Fields and a quickly-photographed wedding dress into a classic wedding portrait.
  • Brothers & Sisters: Shield Oil Logo
    Brothers & Sisters: Shield Oil Logo
    Branding, Film & Television
    Branding for a gas station. Corporate branding in a given product space has a specific feel to it; this logo evokes classic multinational Big Oil companies... simple, clean, masculine, and American.
  • Community: Inspector Spacetime Logo
    Community: Inspector Spacetime Logo
    Branding, Film & Television
    Steampunk-inspired logo for the Doctor Who parody which took on a life of its own across the Interwebs. We would note that the following season of Doctor Who used a new steampunk-inspired open. Coincidence?
  • Hop: The Adventures of Alex & Lizzie
    Hop: The Adventures of Alex & Lizzie
    Character Design, Film & Television, Print
    "Two cows named Alex and Lizzie in a kids’ video game. Go!"
  • 3rd Millennium Foundation: Web
    3rd Millennium Foundation: Web
    Branding, Naming & Copy Writing, Web
    3MF was founded in 1987 by David McTaggart, co-founder and former president of Greenpeace. The foundation came to us for a new web presence, and a refurbished logo. Included copywriting and editing and more. To date, this is one of our favorite web projects.
  • Aether's Edge: Ivey Book Cover
    Aether's Edge: Ivey Book Cover
    Branding, Print
    For the second edition of her wonderful YA steampunk book “Ivey and the Airship” – part of the Aether’s Edge series – Author Cheryl Ammeter engaged us to serve as Creative Director, designer and writing consultant. The cover art is by talented illustrator Wylie Beckert, with color editing, title logo, and more by us.
  • Campbell Agency: Identity
    Campbell Agency: Identity
    Branding, Print
    Some of our dearest friends and longtime clients, Nancy Campbell and the Campbell Agency are model and talent agents. Over the years, we updated the agency's logo and collateral three times, maintaining brand equity but refreshing to keep up with the times. This version of the logo has been in use since 2009, with just one color tweak since.
  • Character Design: Grav Cutter™
    Character Design: Grav Cutter™
    Character Design, Film & Television, Naming & Copy Writing
    Grav Cutter™ is an original character by Thought Nozzle's Bob West. This wild man is available for licensing for your feature film or television production, for print, animation, and other media. Contact us, and have Grav show up at your next party. If you dare.
  • Pellerin Multimedia Logo
    Pellerin Multimedia Logo
    Branding, Film & Television
    Identity for Michael Pellerin and Pellerin Multimedia, producers of behind-the-scenes DVD features for Peter Jackson's LOTR and more. Includes time machine motifs. Also created Flash animated version for the company website.
  • Eli Stone: Newspaper
    Eli Stone: Newspaper
    Film & Television, Print
    A full front page covering stories including the U.S. withdrawal from Iraq. Includes writing of all headlines and stories.
  • Community: Hot & Brown Logo
    Community: Hot & Brown Logo
    Branding, Character Design, Film & Television, Signage
    For the coffee stand at Greendale Community College. The show provides the name and slogan, and we provide the rest, including the mascot, "Mr. Leer".
  • Chuck: Film Festival Posters
    Chuck: Film Festival Posters
    Film & Television, Naming & Copy Writing, Print
    A pair of posters for a French film festival, and a New Wave-style film. Includes movie naming and hand-cut lettering à la Saul Bass.
  • The Mick: Vertex Lightboxes
    The Mick: Vertex Lightboxes
    Film & Television, Print
    A pair of large lightboxes paying tribute to the founder/CEO of Vertex Outfitters, an REI-style outdoor gear company. Includes branding, all copy writing, and Photoshop.
  • Community: Tasteroids Cereal Box
    Tasteroids Cereal Box
    Tasteroids Cereal Box
    Branding, Character Design, Film & Television, Packaging
    A special project for the cult-hit series Community, the prompt was, "A cereal called ‘Tasteroids’ – maybe with a monster.” Branding, character design, illustration and copy – with the usual Easter eggs – leapt forth onto this box.
  • CelebWorx Logo
    CelebWorx Logo
    Branding
    A branding redesign and update for celebrity appearance agency CelebWorx, who specialize in actors who appear at pop culture conventions. Including the voice of a certain dinosaur.
  • Chuck: Buy More Logo Bug
    Chuck: Buy More Logo Bug
    Branding, Film & Television, Signage
    We needed a bug to pair with the wordmark logo for the Buy More big box store, so this is where we went. Big and brash and goofy, just like the show itself.
  • Be Cool: Album Covers
    Be Cool: Album Covers
    Film & Television, Illustration, Naming & Copy Writing, Packaging, Photo Manipulation, Print
    A few of many album covers created for the sequel to "Get Shorty." We named each of these bands and albums – and created each of the illustrations from scratch in Adobe Illustrator and Photoshop.
  • Sex Love and Secrets: Old Album Covers
    Sex Love and Secrets: Old Album Covers
    Film & Television, Packaging, Print
    Some well-worn period LPs, including scuffing added in Photoshop.
  • Colette Ching Real Estate: Web
    Colette Ching Real Estate: Web
    Animation, Web
    An interior page from a super-custom site, this time from scratch. The top of the home page header was a Flash animation with three scenes, using location sound recorded in Santa Monica, capturing the feel of the Westside.
  • Chuck: Intersect Control Screens
    Chuck: Intersect Control Screens
    Film & Television, Print
    Large backlit interface screen for the massive Intersect supercomputer – shown here in two states. Intersect knows all, sees all. But sometimes there are system issues...
  • The Italian Job: Donald Sutherland Beard Options
    The Italian Job: Donald Sutherland Beard Options
    Film & Television, Photo Manipulation
    Cobbled together from three separate photos. Mr. Sutherland's review of the result: "Exquisite."
  • Hop: Frankie the Ferret
    Hop: Frankie the Ferret
    Character Design, Film & Television, Print
    A poster promoting Frankie, a lovable but mischievous ferret character who's the star of a kids' video game. Character design, illustration, branding.
  • Unspoken: Character Design
    Unspoken: Character Design
    Character Design, Print
    A self-assignment for a band poster including a punky new character.
  • Down with Love: KNOW Magazine Cover
    Down with Love: KNOW Magazine Cover
    Film & Television, Print
    Illustration for a 1960s-era magazine cover story about how the blockbuster "Cleopatra" went massively over-budget. Featuring a cameo by Liz Taylor.
  • The Muppets Mayhem: Wax Town Records Logo
    The Muppets Mayhem: Wax Town Records Logo
    Branding, Film & Television, Signage
    For The Muppets Mayhem - A logo marinated in groovy 1970s goodness, this art was used for all props and branding on the record labels' set, including dimensional signage.
  • Chuck: LargeMart Logo
    Chuck: LargeMart Logo
    Branding, Film & Television, Signage
    In the series, the Buy More big box store is Chuck's HQ. But a competitor moves in next door, requiring a new big, bold identity. The horizontal version was laid into location shots in Post, as storefront signage.
  • Scream Queens: Movie Posters
    Scream Queens: Movie Posters
    Film & Television, Naming & Copy Writing, Photo Manipulation, Print
    In one episode, reality show contestants had to emote their finest emotiness for fictional horror movie posters. Given cleared movie titles, we provided tag lines, backgrounds and text art, plus guidance for the photographer. The women were shot against a green screen, then we comped them in, adjusted lighting, and added effects.
  • Water Rat Records Identity
    Water Rat Records Identity
    Branding, Character Design, Portfolio
  • Brothers & Sisters: McCallister Political Identity
    Brothers & Sisters: McCallister Political Identity
    Branding, Film & Television, Print, Signage
    In the drama series, Rob Lowe's character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn't be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.
  • Chuck: Wilshire Stand Hotel Logos
    Chuck: Wilshire Stand Hotel Logos
    Branding, Film & Television, Signage
    Logo / signage for a classic upscale hotel... which Chuck proceeds to wreck.
  • Arts District Citizen Logo
    Arts District Citizen Logo
    Branding, Print
    Identity for a startup tabloid newspaper based in the Arts District of Downtown Los Angeles. This design was part of our work as founding Art Director.
  • Three Rivers Pilot: Ranch Logo & Sign
    Three Rivers Pilot: Ranch Logo & Sign
    Branding, Film & Television, Signage
    Designed for a family-owned dude ranch in the Texas Hill Country, this logo was executed in routed and painted wood for two signs, and used as the show logo. Clearance issues led to the name change. Hey, Three Rivers... Four Rivers... whatever it takes!
  • Author Donna Stoneham: Website
    Author Donna Stoneham: Website
    Portfolio, Web
    This website for author and executive/personal coach Donna Stoneham was rebranded and rebuilt from the ground up and launched on March 13, 2023, in time to promote pre-orders for her new book, "Catch Me When I Fall." This new build incorporates subtle motion design and branding elements that reflect the book's cover art. An update to the page for her previous book is also included, retaining that books branding but aligning the look with the new site's overall motifs. See the site at http://donnastoneham.com.
  • Eli Stone: St. Vincent's Hospital Logo
    Eli Stone: St. Vincent's Hospital Logo
    Branding, Film & Television, Signage
    Simplicity is the rule for identity that needs to feel real, but not stand out on screen.
  • Be Cool: Rolling Stone Cover
    Be Cool: Rolling Stone Cover
    Film & Television, Print
    Getting clearance from a large magazine can take time. So instead of waiting for art or a template, we recreated the famous RS logo from scratch in Illustrator, researched their fonts, and laid out a cover and interior spread while we waited. After we sent them a comp, they approved immediately.
  • Aether’s Edge: Website
    Aether’s Edge: Website
    Web
    The website for the Aether's Edge book series by Cheryl Ammeter. The site's header elements – logo, clouds and tagline – dynamically shift as the browser window is resized, or the site is viewed in varying devices. Includes identity design and book cover creative direction. See the site in action at http://aethersedge.pantalapress.com.
  • Millar Financial: Web
    Millar Financial: Web
    Web
    Highly customized WordPress site for a financial consulting firm. Created in Photoshop, sliced-and-diced by a vendor. WordPress sites are often defined by boxes whose edges are never broken, so this is a real break from the usual. Includes logo redesign.
  • Speechless: Concert Posters
    Speechless: Concert Posters
    Film & Television, Naming & Copy Writing, Print
    For a backstage hallway at a London Concert venue, some posters – nondescript but still realistic, and a little faded. The trick to using stock images for most items in TV and film is to find not only images with the right subject and tone for the piece, but also that don't look like stock photos. Adding the right type effects and type treatments pull it together. Includes some artist and album/tour naming.
  • Andy Dick: Molly Sims Tabloid
    Andy Dick: Molly Sims Tabloid
    Film & Television, Naming & Copy Writing, Print
    The show provided the cleared name of the tabloid, plus the headline in yellow, and the photos. We did the rest.
  • Ten Items or Less: Double Down VHS Box
    Ten Items or Less: Double Down VHS Box
    Branding, Film & Television, Packaging, Photo Manipulation
    Given a movie title, photos, and the concept – a parody of the movies Morgan Freeman and Ashley Judd did together – we produced this VHS box. Morgan's review: “Hey, that's not bad!” We love making our actors happy!
  • Aether’s Edge: Identity
    Aether’s Edge: Identity
    Branding, Illustration, Print
    For the second edition of her wonderful YA steampunk book “Ivey and the Airship” — part of the Aether’s Edge series — Author Cheryl Ammeter engaged us to serve as art director, designer and writing consultant. This is the series logo, used in the designs for the book cover, website, and collateral.
  • Character Design: Grav Cutter™
    Character Design: Grav Cutter™
    Character Design, Naming & Copy Writing
    Grav Cutter™ is an original character by Thought Nozzle's Bob West. This wild man is available for licensing for your feature film or television production, for print, animation, and other media. Contact us, and have Grav show up at your next party. If you dare.
  • Andy Dick: Kenny Drebsen Motivational
    Andy Dick: Kenny Drebsen Motivational
    Film & Television, Naming & Copy Writing, Packaging
    In these VHS tapes, Kenny Drebsen will teach you how to "Master Your Crack!" – whatever that means. Photos, titles and taglines provided. All remaining madness ours.
  • Herbie, Fully Loaded: #56 Car
    Herbie, Fully Loaded: #56 Car
    Film & Television, Photo Manipulation, Vehicles
    Old photos of the Ray Peyton Jr. #56 car from the movie. Given photos of the car shot on grass in a front yard (upper left), we were lucky to find some stock images that matched the angles and general lighting. Combined them, repainted the car and added the number and rear fender text.

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