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Creative Direction & Design by Bob West

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Jan 09 2021

Brothers & Sisters: McCallister Political Identity

In the drama series, Rob Lowe’s character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn’t be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.

Written by Bob West · Categorized: Branding, Film & Television, Print, Signage

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