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Thought Nozzle

Creative Direction & Design by Bob West

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Film & Television

Jan 09 2021

Brothers & Sisters: Seam Logo

Logo and signage for an upscale bridal shop.

Written by Bob West · Categorized: Branding, Film & Television, Signage

Jan 09 2021

Chuck: LargeMart Logo

In the series, the Buy More big box store is Chuck’s HQ. But a competitor moves in next door, requiring a new big, bold identity. The horizontal version was laid into location shots in Post, as storefront signage.

Written by Bob West · Categorized: Branding, Film & Television, Signage

Jan 09 2021

Chuck: Nerd Herd Logo, Chrome

A highly-polished rendering of the famous Nerd Herd Logo. Tailor-made for Chuck’s tuxedoed-spy moments.

Written by Bob West · Categorized: Branding, Film & Television

Jan 09 2021

Chuck: Buy More Logo Bug

We needed a bug to pair with the wordmark logo for the Buy More big box store, so this is where we went. Big and brash and goofy, just like the show itself.

Written by Bob West · Categorized: Branding, Film & Television, Signage

Jan 09 2021

Eli Stone: St. Vincent’s Hospital Logo

Simplicity is the rule for identity that needs to feel real, but not stand out on screen.

Written by Bob West · Categorized: Branding, Film & Television, Signage

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