Film & Television

Logo and signage for an upscale bridal shop.

In the series, the Buy More big box store is Chuck’s HQ. But a competitor moves in next door, requiring a new big, bold identity. The horizontal version was laid into location shots in Post, as storefront signage.

We needed a bug to pair with the wordmark logo for the Buy More big box store, so this is where we went. Big and brash and goofy, just like the show itself.

Simplicity is the rule for identity that needs to feel real, but not stand out on screen.