Simplicity is the rule for identity that needs to feel real, but not stand out on screen.
Film & Television
Chuck: Gristler Logo / Signage
A parody of Sizzler, this is one of a huge number of logos / signs for businesses on this action comedy.
Chuck: Nerd Herd Logo
Identity for Buy More’s famous IT service — a parody of Geek Squad. The logo appeared throughout the store, and on service/spy vehicles.
Brothers & Sisters: McCallister Political Identity
In the drama series, Rob Lowe’s character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn’t be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.
Speechless: Concert Posters
For a backstage hallway at a London Concert venue, some posters – nondescript but still realistic, and a little faded. The trick to using stock images for most items in TV and film is to find not only images with the right subject and tone for the piece, but also that don’t look like stock photos. Adding the right type effects and type treatments pull it together. Includes some artist and album/tour naming.