A parody of Sizzler, this is one of a huge number of logos / signs for businesses on this action comedy.
Branding
Chuck: Nerd Herd Logo
Identity for Buy More’s famous IT service — a parody of Geek Squad. The logo appeared throughout the store, and on service/spy vehicles.
Brothers & Sisters: McCallister Political Identity
In the drama series, Rob Lowe’s character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn’t be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.
3rd Millennium Foundation: Identity
3MF was founded in 1987 by David McTaggart, co-founder and former president of Greenpeace. The foundation came to us for a new web presence, and a dramatically refurbished logo. We retained the basic nautilus concept, but otherwise started over from scratch.
Campbell Agency: Identity
Some of our dearest friends and longtime clients, Nancy Campbell and the Campbell Agency are model and talent agents. Over the years, we updated the agency’s logo and collateral three times, maintaining brand equity but refreshing to keep up with the times. This version of the logo has been in use since 2009, with just one color tweak since.