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Creative Direction & Design by Bob West

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Signage

Jan 09 2021

Chuck: Gristler Logo / Signage

A parody of Sizzler, this is one of a huge number of logos / signs for businesses on this action comedy.

Written by Bob West · Categorized: Branding, Film & Television, Signage

Jan 09 2021

Brothers & Sisters: McCallister Political Identity

In the drama series, Rob Lowe’s character runs for president. Here are two examples of the identity system we created for that campaign. Since some of the many placards and other applications couldn’t be wide horizontals to accommodate the long name, I abbreviated it — and it caught on. The writers started having characters refer to him as “McC” in dialog. We love it when that happens.

Written by Bob West · Categorized: Branding, Film & Television, Print, Signage

Jan 07 2021

Community: Hot & Brown Logo

For the coffee stand at Greendale Community College. The show provides the name and slogan, and we provide the rest, including the mascot, “Mr. Leer”.

Written by Bob West · Categorized: Branding, Character Design, Film & Television, Signage

Jan 07 2021

Speechless: Aniello’s Stained Glass

Printed using a special ink-build process to create the faux leading.

Written by Bob West · Categorized: Film & Television, Signage

Jan 07 2021

Single Parents: Basquiat-Style Shoe Logo

In the style of the late, great artist. Printed at scale to cover store windows.

Written by Bob West · Categorized: Branding, Film & Television, Signage

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